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Meet Lil Ed

Lil Ed is the heart of the Dream Squad™ — a young character who shows kids that confidence, education, perseverance, and purpose can help shape their future.

Through his story, Lil Ed encourages young people to dream big, work hard, believe in themselves, and keep moving forward when life gets difficult.

Meet Lil Ed

Dream Squad Core Values™

Dream Squad™ is built on six core values that help young people grow into confident leaders at school, at home, and in their communities.

Leadership

Confidence

Education

Perseverance

Respect

Purpose

These values help young people recognize what they already carry within themselves — and use it to dream bigger, work harder, lead with character, and keep moving forward.

Explore Our Core Values™

Explore Our Collections™

Shop Dream Squad™ by collection — books, apparel, backpacks, accessories, and more. Every collection is built around confidence, education, purpose, and the Dream Squad™ message.

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Join The Dream Squad™

Get exclusive Dream Squad™ updates, new Lil Ed book releases, educational resources, leadership challenges, special offers, giveaways, and behind-the-scenes content.

Dream big. Work hard. Help others. Earn your success.

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Products

Alabama city black spiral notebook

Alabama city black spiral notebook

$18.85
Alabama city red spiral notebook

Alabama city red spiral notebook

$18.85
Atl Backpack unisex max heavyweight short sleeve

Atl Backpack unisex max heavyweight short sleeve

$36.42
Atlanta city black spiral notebook

Atlanta city black spiral notebook

$18.85